Peaking Duck Group

OUR ROLE

Nightlife brand curator. Flyer designer. Media and event strategist.

DELIVERABLES

Flyers, Media Assets, Identity Expansion

DATE

January 2024

OVERVIEW

Blackprint helped Peaking Duck stand out in the nightlife industry with an underground inspired design system. Flyers, media assets, and event branding were refined to perfection, creating an identity that expanded into multiple cities.

CLIENT REQUEST

Breaking Through in Nightlife

The client wanted a design that stood out from generic club promotions.

Crafting a Cultural Identity

They sought a system that would give their brand staying power across different cities.

Perfecting Promotional Materials

Flyers and visuals needed to capture the mood of each event while keeping consistency.

OUR APPROACH

Playful Word Identity

The brand was built on a creative play with its name, Peaking Duck, blending humor with edge.

Underground Design System

A gritty, alternative visual system was created to differentiate from polished but predictable competitors.

Flyer Craftsmanship

Flyers were designed as core branding pieces, each one reflecting the mood of the event.

Media Refinement

All media assets were edited and reviewed until they matched the identity precisely.

OUR IMPACT

Expansion Into New Markets

The brand grew into five cities across two states.

Large Scale Attendance

Over 150,000 lifetime attendees have experienced Peaking Duck events.

Consistent Recognition

The design system continues to define ads and branding across platforms.