Brightview Exterior

OUR ROLE

Website design partner. Marketing strategist. SEO and content builder.

DELIVERABLES

Website Revamping, Conversion Strategy, Growth Channels

DATE

August 2024

OVERVIEW

Blackprint worked with Brightview Exterior to break free from the generic look of roofing websites. A softer, gradient based design system was built, supported by a lightweight Framer site, integrated lead flows, and ongoing advertising and SEO efforts.

CLIENT REQUEST

Standing Apart in Roofing

The client wanted a brand and website that looked modern and trustworthy, not pushy.

Creating a Lead Driven Structure

They needed a connected system for generating, tracking, and converting new prospects.

Increasing Engagement

Bounce rates were high and users often left before engaging with services.

Building Ongoing Growth Channels

Ad campaigns and SEO content had to support visibility and long term traction.

OUR APPROACH

Modern Brand Direction

A soft gradient system replaced the typical harsh and sales heavy styles in the industry.

Lightweight Website Build

Framer was used to create a fast, responsive site optimized for user experience.

Conversion Features

Lead magnets and a product menu were introduced to keep visitors engaged and reduce exits.

SEO Content Machine

A system of consistent blog production was established to strengthen rankings.

Ad Manegement

Advertising oversight ensured paid campaigns aligned with organic growth strategies.

OUR IMPACT

Traffic Growth

Website traffic increased by 150 percent after the redesign and campaigns.

Bounce Rate Improvement

Exit rates dropped by 20 percent as visitors explored more pages.

SEO Ranking Gains

Search performance improved by 36 percent with new content output.

Lead Generation

More than 150 qualified leads were produced through the system.