6lack Clover

OUR ROLE

Disruptive brand architect. Packaging designer. E-commerce strategist. Marketing partner.

DELIVERABLES

E-Commerce Website, Product Packaging, Marketing Groundwork

DATE

MARCH 2025

OVERVIEW

Blackprint partnered with 6lack Clover to create a consumer packaged goods brand that broke away from generic competitors. A grunge inspired design system, production ready packaging, and a flexible e-commerce solution were all developed to prepare the brand for launch.

CLIENT REQUEST

Disrupting a Crowded Space

The client wanted an identity that would not resemble other CPG brands in their category.

Developing a Complete Identity

Logo, design kit, and packaging were needed to create a cohesive brand foundation.

Expanding Beyond Shopify

They required an e-commerce system that maintained creative freedom while offering strong backend stability.

Building Early Buzz

A marketing plan was necessary to generate traction before launch.

OUR APPROACH

Cross Industry Inspirtation

Research was conducted into more than 50 brands in areas like apparel and wellness to inform a disruptive direction.

Grunge Inspired System

An alternative, countercultural aesthetic was developed to break free from polished but predictable industry designs.

3D Packeging Design

Photorealistic packaging was rendered with Figma, Pacdora, and Blender to ensure production readiness.

E-commerce Integration

Framer, Framer Commerce, and Shopify were combined to balance design flexibility with backend reliability.

Product Quality Testing

Physical products were reviewed and tested to ensure packaging matched expectations.

Marketing Groundwork

A list of UGC creators was curated and outreach strategies were defined to drive traction.

OUR IMPACT

Complete Launch Package

The client debuted with branding, packaging, and e-commerce systems ready to go.

Pre-order Traction

Buzz from the disruptive brand identity created organic attention and word of mouth growth.

Foundation for Expansion

6lack Clover is now positioned with both the look and infrastructure to scale as a CPG brand.